Heineken in Africa is the result of five years of thorough research, not only in the twelve African countries where Heineken has its own breweries and joint ventures, but also in the company’s archives and literature. The author has spoken to 400 sources within and around the company.
The book has revealed many controversial facts and practices that made headlines in the Netherlands. It shows how Heineken collaborates with dictators, authoritarian governments and an alleged war criminal, how it’s using a mysterious Belgian operating company for tax avoidance in African countries and that the company is tied to human rights violations and high level corruption.
The scope of Heineken in Africa however goes beyond revelations and scandals. Van Beemen gives new insights and analyses about conducting business in Africa and the role of multinational companies in developing countries. The book is written in an accessible, fluent style and the country-specific chapters give lively observations on modern, urbanised Africa.
A major conclusion is that Heineken has succeeded in imposing its own narrative. The company presents Africa as a continent full of obstacles and barriers – such as unreliable infrastructure, a lack of rule of law and low levels of education – which make it difficult to do business and to find skilled employees.
The author, Olivier van Beemen, has been invited to give lectures and presentations at international conferences in different countries throughout Africa, Europe and Australia, and at prestigious locations in his home country, such as the Dutch ministry of Foreign Affairs and several universities. The Dutch book has become subject of a course at the University of Amsterdam.
- Publisher : C Hurst & Co Publishers Ltd; Illustrated edition (14 Feb. 2019)
- Language : English
- Hardcover : 240 pages
- ISBN-10 : 1849049025
- ISBN-13 : 978-1849049023
- Dimensions : 21.84 x 3.56 x 14.48 cm