DescriptionBeer is the most popular alcoholic drink on the planet. However, few who enjoy it have seriously thought about how it has managed to cajole, intrigue and persuade us to buy it in the first place. With thousands of breweries and tens of thousands of beers, the space for a beer to stand out has gradually been shrinking. The design of the pump clip, beer label and can will often tip us into a decision about which beer we choose or continue to prefer. This is a lavishly illustrated book, tracing the history of beer label design back to the UK’s first-ever trade mark and beyond. It also explores the conventions of successful beer design and presents the most beautiful, iconic and successful beer design available in the UK.
- Publisher : CAMRA Books (19 Nov. 2020)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 1852493682
- ISBN-13 : 978-1852493684
- Dimensions : 22.9 x 1.8 x 17.1 cm