Beer by Design
This item will be released November 19, 2020.
Today in Britain there are over 2500 breweries, most of whom brew an ever-changing range of different beers. On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming. People make snap decisions so quickly we don’t even notice. And the design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy.
- Paperback: tbc 224pages
- Publisher: CAMRA Books
- Language: English
990 available for pre-ordering
Beer is the most popular alcoholic drink on the planet, but few who enjoy it have seriously thought about how it has managed to cajole, intrigue and persuade us to buy it in the first place.With thousands of breweries and tens of thousands of beers the space for a beer to stand out has gradually been shrinking. The design of the pump clip, beer label and can will often tip us into a decision about which beer we choose or continue to prefer.
Before becoming an internationally acclaimed beer writer, Pete Brown worked in marketing, helping scores of brands big and small, craft and industrial, with their design and advertising. In this lavishly illustrated book, he traces the history of beer label design back to the UK’s first-ever trade mark and beyond, explores the conventions of successful beer design (and looks at how they are now being shattered) and presents the most beautiful, iconic and successful beer design available in the UK.