Today in Britain there are over 2500 breweries, most of whom brew an ever-changing range of different beers.
On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming.
People make snap decisions so quickly we don’t even notice. Therefore the design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy.
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Pete Brown is a British author, journalist, broadcaster and consultant specialising in food and drink, especially the fun parts like beer, pubs, cider, bacon rolls and fish and chips. Across nine books, his broad, fresh approach takes in social history, cultural commentary, travel writing, personal discovery and natural history, and his words are always delivered with the warmth and wit you’d expect from a great night down the pub. He writes for newspapers and magazines around the world and is a regular contributor to BBC Radio 4’s Food Programme. He was named British Beer Writer of the Year in 2009, 2012 and 2016, has won three Fortnum & Mason Food and Drink Awards, and has been shortlisted twice for the Andre Simon Awards. Pete is Chair of the British Guild of Beer Writers. He lives in London with his wife Liz, and dog Mildred.
This is a lavishly illustrated book, tracing the history of beer label design back to the UK’s first-ever trade mark and beyond.
It also explores the conventions of successful beer design and presents the most beautiful, iconic and successful beer design available in the UK.
