- Publisher : CAMRA Books (19 Nov. 2020)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 1852493682
- ISBN-13 : 978-1852493684
- Dimensions : 22.9 x 1.8 x 17.1 cm
Beer by Design
Today in Britain there are over 2500 breweries, most of whom brew an ever-changing range of different beers.
On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming.
People make snap decisions so quickly we don’t even notice. Therefore the design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy.