Heineken in Africa
Heineken in Africa. A Multinational Unleashed has been released on 14 Feb 2019 at
(Due for Delivery on 5th March – limited availability but will order more presently)
Hurst Publishers. It is a critical case study about the business practices of the Dutch brewer in Africa. The revelations in the book have led to parliamentary questions being asked in both the Dutch national assembly and the European Parliament, a boycot in France, the divestment of a Dutch bank and the unilateral suspension of a partnership with a prominent NGO.
To get an idea of its content, read this long read in The Guardian.
The book was nominated for the Lira Scherpenzeel Prijs for ‘groundbreaking international journalism’ and has been reprinted four times. It made news headlines in the Netherlands, Belgium, France and Burundi.
The author, Olivier van Beemen, has been invited to give lectures and presentations at international conferences in different countries throughout Africa, Europe and Australia, and at prestigious locations in his home country, such as the Dutch ministry of Foreign Affairs and several universities. The Dutch book has become subject of a course at the University of Amsterdam.
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